Laconic

Unlike most hippies, Kevin felt no need to expound on progressive ideals; he simply lived them, and this is what attracted Sempie the most.

Instead of working against big business, he tried to work with it, another seemingling anti-hippie quality. For twenty years he had owned EnviroSpeak, an ad agency dedicted to educating the public about the environement and supporting other companies that do the same.

In a time when every corporation was riding the "green" bandwagon and leveraging consumers' environmental guilt, Kevin spent much of his time researching which companies were sincere in their quest to befriend the earth. Those who passed the test made the list of potential clients.

Kevin was also not the stereotypical businessman. So dedicated was he in using corporate power to stop environmentally hazordous activity that even in the early lean years--when going green wasn't fashionable, when he had to beg to do PSAs gratis, when Sempie and the toddler twins depended on Saint Vincent DePaul's and double-coupon Wednesdays--Kevin never faltered from his mission. Of course, Sempie's faith and support were key.

Through his casual, softspoken, yet descriminating approach, he had quietly become the lead advertising agency in Madison, promoting only those companies and products truly committed to the cause. True to his hippie soul, however, Kevin's lifestyle hadn't changed much in the face of such financial success. More money meant, a) more money to donate and, b) more time with family since he could hire more employees.

The best change was Kevin could now join Sempie and the kids for double-coupon Wednesdays and St. Vinny trips.